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Marketing Communications Specialist

Technologie de l'information

315 jours | Mississauga, Ontario, Canada | Bell

Marketing Communications Specialist

315 jours | Mississauga, Ontario, Canada | Bell


Date de début :mars 19

Appliquer avant :mars 30 2021

Industrie : Technologie de l'information,

Description du poste

Are you ready to grow your career by taking on a new role at Bell? We always look for qualified internal applicants within our own team to support their development.

The Bell Mobility team offers the best and latest mobile devices, wireless services and Internet of Things solutions to consumer and business customers, with the top speeds, coverage and reliability on Canada’s Best National Network. We love to innovate, embrace big challenges, and live for the newest technology

Are you always thinking of newer, better ways of doing things?

Are you a “What if?” Thinker?

Do you crave action?f your answer to those questions is an enthusiastic “yes!” then you may be the person we’re looking for!

We are a top tier marketing team that is passionate about Bell Mobility’s complete suite of offerings.

Our people are making big things happen, nourished constantly by growth, training and personal development opportunities.

Being at the forefront of the mobile revolution, we are always in need of smart people who like to get great things done. If you are looking for more than a place to work and are not afraid of challenges, we have room for you too.

The Bell Mobility Marketing Communications team is a fast paced, dynamic, customer-focused group. At the forefront of strategy and execution of marketing campaigns, the Marketing Communications Specialist manages a high volume of projects across a wide array of deliverables and tactics, and ultimately, gets things done.

In this role, you will work closely with our internal partners in marketing, product, network, brand and legal as well as with our external creative and media agencies. It is your job take a marketing brief and bring it to life. The successful candidate will report to the Sr. Manager, Marketing communications.

Key Responsibilities:

  • Drive marketing automation and personalization in our digital communications using marketing technology
  • Help establish the strategy to scale customer engagement across both existing and future products & services by mapping out the customer journeys
  • Optimize our existing customer communications to drive greater engagement using customer insights, performance data, with a test & learn approach
  • Create multi-touchpoint customer journeys that span across a variety of tactics including email, SMS, digital and social
  • Develop detailed marketing communication briefs, and work closely with agencies on
  • the creative development
  • Partner with the data teams to develop business rules and better understand the segmentation to ensure that messaging is tailored to the audience
  • Manage the execution of various targeted tactics including email, direct mail, SMS, social media, web banners and SEM
  • Push the boundaries on creative, targeting, strategy and tactics to help push the needle on direct marketing campaigns
  • Deliver post mortems with results, leveraging big data insights, and provide recommendations for future campaigns
  • Follow market dynamics and trends to ensure the marketing programs are relevant and deliver the expected results
  • Input on new opportunities to grow the market, demonstrating a strong understanding of the competitive and industry landscape
  • Identify ways to grow customer engagement using leading ad platforms such as Google and Facebook, and new technology

Essential Qualifications:

  • University degree in Business, Marketing and/or related discipline
  • 3-5 years experience working in a marketing agency environment as an Account
  • Supervisor or Account Executive, or within a Marketing department
  • Experience working with Customer Relationship Management (CRM) software, and a solid knowledge of customer journey mapping
  • Experience developing marketing communications material including writing briefs and strong creative assessment ability is a strong asset
  • Experience managing the development and execution of marketing campaigns, including email, social media, SEM, banners and direct mail
  • Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment
  • Naturally analytical and proactive
  • Possess excellent written and verbal communication skills
  • Highly organized with a keen ability to focus on the details
  • Have a customer-first mentality
  • Passionate about consumer marketing and technology
  • Proven problem solver with the ability to proactively brainstorm solutions
  • Detail and results oriented
  • Experience within the telecommunications industry is an asset
  • Bilingual (French & English) is an asset
  • Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Management

Job Status: Regular - Full Time

Position Level: CP2

Job Location: Canada : Ontario : Mississauga

Contact Name: Shirley Thomas

Application Deadline: 03/30/2021

At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.

Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or recruitment@bell.ca to make arrangements. 

Please note that you may be required to submit your current Performance Review rating to the hiring leader during the recruitment process.

Created: Canada, ON, Mississauga

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